Branded Content

A sampling of client work executed at Brit + Co, Girlboss, & Refinery29 including video production, web features, e-guides, social first campaigns, podcast production, event programming and marketing.

BRIT + CO

Lili Freelance 101 Video Course

Produced, scripted, and directed five-part video series on how to launch a freelance career with trusted financial expert and entrepreneur Nicole Lapin.

TurboTax Take Back Your Me-Time

Managed influencer marketing and outreach to develop social-first video programming related to tax season featuring Dani Klaric, Erika Carlock, Reyna Noriega, and more.

Office Depot OfficeMax Selfmade U

Oversaw editorial production of Brit + Co’s ongoing Selfmade x Office Depot entrepreneurship collaboration via weekly content extensions and Selfmade founder spotlights (video, web, email, and social). We partnered to offer scholarship grants to thousands of women to join our Selfmade membership for free.

Bounty Creatively You Design Contest

Launched national design competition to fuel the next generation of female designers. Selected artists licensed their designs on Bounty Paper Towels in stores across the US in 2022.

Tillamook Summer Hosting Video Series

Pitched and produced video and social campaigns for summer BBQ season spotlighting Tillamook products.

MORE CLIENTS: Canva, Old Navy, Leukemia & Lymphoma Society, H&M, Perdue, Block Advisors, Opendoor.

GIRLBOSS

BlackRock Money Moves E-Guide

Developed program and led copy and marketing for a 12-week financial email campaign and in-person financial literacy meetup. Content generated 63K new email subscribers and saw an average email open rate of 45.8% (by comparison, average editorial email open rate in 2020 was 20.4%).

Uber Pitch & Jump Start Podcast

Oversaw editorial direction and execution for this entrepreneurial program to empower female founders and provide $200,000 in funds to female-founded businesses. Won Best Brand Partnership at the Digiday Publishing Awards.

TRESemmé Mentor Memos Podcast

Key Metrics: Season one received +285,000 total downloads

TUMI In Progress Podcast

Key Metrics: Seasons one and two received +580,000 total downloads

Cadillac Sold-Out Girlboss Retreat

Key Metrics: Tickets for the luxury retreat in Colorado Springs sold out in three weeks

VICE

Natural Diamond Council Copywriting

Key Metrics: Developed the Diamond Doppelgänger series covering Hollywood and celebrity jewelry style

REFINERY29

Gucci If Sunglasses Had Superpowers, They’d Look Like This

New Orleans Tourism 13 Can’t-Miss Food & Drink Spots In New Orleans

Gucci Three Style Unicorns Who Don’t Care About Trends

Nordstrom 12 Trends That Are About To Be All Over The Internet

Cole Haan Need Inspiration To Quit Your Day Job? Read These Powerful Stories

Versace On-Point Style Advice From Fashion’s Anti-It Girl

Saks Fifth Avenue Playful Childhood Trends You Forgot You Loved

H&M 5 Models Who Redefine Femininity

PUMA Superstar Athlete Skylar Diggins Gives Us Her Fit Tips

UGG The Casual Looks We’re Living In This Fall

AG The Habits Of Highly Creative Instagrammers

Sunglass Hut 8 Cold Weather Looks For Your Personality